Performance tracing with Chrome

Let’s get hunting

In the time of AI it’s easy to be blown away by the capabilities and promises.

Fast Ads Matter

Note: This blogpost was originally published on web.dev/fast-ads-matter.
Authors: Gustav Ernberg von Heijne, Jonathon Imperiosi, Rob Hazan, Beng Eu
License CC-BY Attribution 4.0 International

Learn how improving ad speed can increase revenue and makes users happy, and how to approach ad speed improvements.

If you’re like most publishers on the web, your business offers a simple value exchange: you provide content that users find valuable, and in the process present them with relevant ads to generate revenue. But if those ads slow down the content, are you really upholding your end of the bargain?